Brainkind

Deakin is Melbourne's number one university with over 300,000 students and a proud history of innovation in education and research. It required a forward-thinking approach to recruitment using social media as the platform.

Client

Working 3

Services

Illustration
Digital design
Marketing

Illustration of business man.Illustration of business woman.
Browser mockup showing illustration and design for social media layout.

We developed a series of illustrations and social media cards to support Deakin's approach to generating interest from potential students using online platforms.

There were two approaches. First was a set of collectable characters inspired by the TV series Mad Men, the other was designed to highlight Deakin's modern approach to teaching compared to traditional universities.

Illustration of young mixed race woman holding tablet.Illustration of old-fashioned teacher.
Browser mockup showing illustration and design for social media layout.