Eight Barrels Port
Caudo is an independent vineyard situated on the Murray River, South Australia. They required a logo and label design for a tea-infused sparkling wine to appeal to the Chinese market.
Client
Caudo Vineyard
Services
Typography
Illustration
Packaging
Print design
Drawing on the theme of fusion, we created a custom logotype using western typography but adopting the style of traditional Chinese calligraphy.
Process
In order to replicate the style used in Chinese calligraphy, characterised by its brush work and sense of flow, it was essential to begin the process by hand. We experimented with different mediums including pen and ink to develop the mark, adding curved accents inspired by dragon tails, synonymous with Chinese design. These added character to the design and allowed us to ensure balance and symmetry.
Mockup of final logo
Final label design
