Starlight Children's Foundation

Starlight is the national charity for children’s play in healthcare, supporting children to experience the power of play to boost their wellbeing and resilience during illness. We were asked to develop a visual system to apply across its special events programme.

Client

Starlight

Services

Event Identity Design
Packaging
Print Design
Clothing
Website Design

Visual identity guidelines screenshot.

Starlight wanted to adapt its visual identity to cater for its special events fundraising programme, specifically targeting high net worth audiences.

To achieve this, we developed a set of guidelines, templates  based on a stripped back version of the existing identity. Type blocks and characters were removed and the colour palette reduced to Starlight green, black and a new gold colour. Graphic elements were restricted to line work, which were applied to headings to add structure and balance.

Luxury PowerPoint design layout.
website design layout.Website design layout.
wide shot of horses racing
top view of cover of printed publication.
top view of invitation design
Top view of letterhead design.
top view of printed table plan design.top view of invitation, rsvp and envelope design.
restaurant room view of tables with cutlery and event branding
trophy / award with green logo background
front view of tri-fold stand on tabletop view of pen and fillable printed form
scenic view of castle
top view of invitation design
Tope view of publication design.
top view of open printed publication.top view of open printed publication.