Starlight needed an identity to represent the repositioning of their brand from wish granting to providing play in hospitals and healthcare settings. Everything at Starlight both internally and externally revolves around 'The Power of Play' - our job was to encapsulate this in visual form.  

Working closely with Spencer du Bois, we developed a bold, vibrant identity using custom typography and a colour palette to embrace the fun and creativity associated with play. Additional characters accompanied the identity, bringing with them some fun, imagination and even a little mischief - ensuring the brand is as enjoyable to work with as it is to view.  

Characters interact with type and other graphic elements adding an extra dimension as well as providing emotion and personality to the identity.