Given the report was primarily shared in digital format, the focus was to ensure the report was as accessible as possible, including people with visual impairments, colour blindness or using a screen reader. In addition, in order to offset the temperature of the subject and its content, we were asked to design the report to be visibly uplifting and colourful.

Maximising accessibility

Each element of the report was carefully designed to be legible and readable by as many people as possible. This included type size, line length, colour, reading order as well as alternative text applied to all imagery, data and infographics.

We developed a series of abstract illustrations to help break up longer text sections and provide visual references in the absence of photography.